date. 2024

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AEGIS is a self-defense purse designed specifically for young women to help them feel safe and empowered. Combining fashion with functionality, AEGIS provides discreet yet effective self-defense tools integrated into a stylish and practical accessory. The purse includes features such as a built-in alarm system, a hidden pepper spray compartment, and GPS tracking, ensuring that users have multiple layers of protection while maintaining a fashionable appearance. The goal of AEGIS is to give young women peace of mind and the confidence to navigate their daily lives safely.

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In my role as the creative director, I was responsible for the ideation of the project, developing the concept from its initial stages to a fully realized product. I oversaw all visual designs and branding elements, ensuring that AEGIS not only functioned effectively but also appealed aesthetically to our target audience. Additionally, I managed the photography for the project, capturing the essence of AEGIS in a way that resonated with potential users and highlighted its unique features. Through collaborative efforts and meticulous attention to detail, we successfully created a product that empowers young women and enhances their personal safety.

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